Storytelling - company identity
For sales purposes, the product is no longer enough in itself. As consumers we also want a history, an experience, a set of values or an extraordinary service. This raises a number of new challenges to the way we brand and profile the services or the goods we have to sell. As a dramatist, I work with integrated storytelling. With the powerful tools of drama we can develop and improve a product or the organisationís image and culture! The aim is to develop the organisationís values, image and culture through the use of stories and metaphors.
The content can point in many directions, e.g:
- Developing a good story in connection with a product campaign workshop in storytelling for a focus group that has to work with branding
- A theme day about stress, for managers, union representatives and security representatives
- A process, where we pinpoint the essence of the companyís history and write a story to present to customers, the Internet, the newsletter or to the personnel party
- Focus on collecting everyday stories from the employees, e.g. "the loyal employee" or "the good sale"
- Perhaps by putting stories into perspective, in co-operation with HR consultants as part of climate measurement and development
